Many fundraisers have recently received updates from other platforms about changes to how personalised links (PURLs) will be handled going forward.
With EOFY fast approaching, we know even small shifts in process can introduce uncertainty - or add steps you weren’t planning for.
To help provide clarity, we’re running a short 15-minute educational session on what these changes could mean for donor experience, conversion rates, and your team’s workflows.
In this quick session, we’ll cover:
- How expiry-based PURLs affect donor conversion
- Safer, friction-free alternatives used across the sector
- What to consider before your EOFY campaign goes live
Short, clear, no pressure - just practical guidance before things get busy.
Want us to review your PURL flow or test a friction-free sample page?
PURLs can boost response... but donor friction kills conversion.
Book a free demo and we’ll walk through one painless change you can make this week.
Questions? Contact our team.